SideKick Consultancy.

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Social media strategy and coaching for founders

You know where you want to take your business. Then you sit down to write a post and think, “How on earth do I get all of that across?”

I’m Grainne Dunne, a social media strategist based in Kent, working with founders and growing businesses across Kent, London and the South East. Through strategy, mentoring and coaching, I’ll help you work out what to say, where to share it and how to make it sound like you.

Talk to Grainne

Social media strategy, mentoring and coaching

You know your business. I’ll help you get it across.

We’ll work through what to post, where to share it and how to make it sound like you. I’ll help you spot the stories you’re overlooking and put your ideas into practice.

Start with a free LinkedIn Profile Check-Up for practical profile fixes, or explore your goals with the Founder Visibility Check-Up.

BuddiesForLife: founder visibility and a clearer marketing direction

The challenge
BuddiesForLife needed a team willing to get stuck into its products and services, understand where the business was heading and see the bigger picture—while confidently bringing suggestions to the table.

Our approach
We developed a B2B social strategy, building LinkedIn visibility through founder-led content that reflected the founder’s own voice. As the work progressed, we introduced a B2C strategy, including TikTok content to reach a consumer audience.

Alongside this, we brought ideas together into a clearer plan, organised email marketing and designed on-brand email templates.

The progress
BuddiesForLife now has a more established marketing approach, a clearer founder voice and growing LinkedIn visibility. Sales are also growing as the business develops.

“Grainne has helped me find a way to talk about BuddiesForLife on social media that feels natural and true to me. She has a real knack for spotting the human story, turning my sometimes rambling thoughts into clear, engaging content and giving me the confidence to show up on camera.”

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One-off support

From £150

A fresh perspective, a clear plan or your LinkedIn profile brought up to date. Get focused support with a specific challenge, without an ongoing commitment.

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Explore one-off support

Ongoing support

From £700 per month

Build your visibility with ongoing strategy, content mentoring or done-for-you LinkedIn content. Choose how hands-on you want to be.

Initial three-month engagement.

Explore ongoing support

Bespoke Consultancy, Training, Speaking, and Workshops

Not everything fits neatly into a package.

I also work with businesses and teams on one-off projects, workshops, Lunch & Learns, social media strategy, personal branding, content planning and bespoke training.

If there’s something you’re trying to figure out, improve or get your team thinking differently about, tell me what’s going on and we can work out what support would actually be useful.

Let's talk

“You bring the experience and ideas. I’ll ask the right questions, help you find the story and turn it into something you feel confident sharing.”

GRAINNE DUNNE, FOUNDER

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Real stories from real clients.

  • "Social media really isn’t our thing, we’re mechanics, not marketers, and I just wanted it off my plate. I got recommended to Grainne and her team, and we’ve now been working together for over a year. Honestly, it’s been spot on from day one. I work mostly with Tabitha and she’s brilliant. She gets everything done, knows exactly what I’m on about even when I don’t explain it properly, and nothing’s ever too much trouble. Makes the whole thing easy, which is exactly what I needed. And Grainne’s always there in the background when I need her. Helpful, straight to the point, and gets things sorted without any fuss. The whole setup works really well, you feel like you’ve got a little team behind you keeping everything running smoothly. Couldn’t be without them now, to be honest. Would definitely recommend."

    - David Rudling-Smith, DRS mechanics

  • I recently worked the team to help me get more intentional and consistent with my Instagram and Facebook, and it’s honestly made such a difference. Before, I felt like I was just posting without much direction and things looked a bit chaotic and inconsistent. After a consultation, they created really clear Instagram templates for me and mapped out an 8-week content plan across different facebook groups, which made everything feel so much more structured and easy to follow. Within the first couple of weeks I had a waitlist open up (AMAZING!) What’s been most valuable for me is the number of new patients reaching out who hadn’t previously engaged online but had clearly been seeing my content. My patient load has increased by at least 25% in the first few weeks alone, and it’s all felt really simple and manageable on my side. They’ve made the whole process easy, clear and actually enjoyable, and I’m really looking forward to continuing working with them. Thank you ladies XXXX

    - Rebecca Side

  • "Grainne and her team have been supporting me and my business for quite a while now and I am endlessly impressed with their energy and enthusiasm to help me achieve my business goals. Their skills mean I can concentrate on what I'm good at, knowing that the marketing is being taken care of in a way that is in alignment with my values and goals. Thank you Grainne and Laura! x"

    Claire Terry, Tonbridge Osteopathic Clinic

  • "There are not enough stars to give Grainne! I seriously don't know how I would manage without her... nothing is too much trouble for her and she appears to do everything with such ease. Grainne is such an easy person to speak to and she immediately understood exactly what I needed. She is also brilliant at coming up with ideas I hadn't thought of - I feel so lucky to have been introduced to her. Everyone needs a Grainne!"

    - Suzy Cain, Homeopathic Collective

  • "I can’t recommend Grainne’s Content Creation Bootcamp highly enough. I have literally transformed from someone who would dread the thought of social media to someone who is enjoying it, feels confident in what to do and how to do it. I started with no motivation and every post taking at least 1/2 hour and now I have the confidence to create posts on the go saving myself so much time and effort. Grainne has so much knowledge, I feel like I’ve learned so much more than I expected. It was also great having ongoing watsapp support so when I became stuck I could get immediate help. Thank you so much Grainne."

    - Susie Willows, Happy Healthy Longer

  • “I approached Grainne for some help when I was advised to keep my social media pages up to date as part of my website update - something I never have time to do nor enjoy! She was able to help me little by little and is now my go to for any website and social media updates, advertising and general tech help where I feel way over my head. She is a breath of fresh air, fun, friendly and approachable. I absolutely love having her support, and as I can do this on an adhoc basis, I can manage my spending. It really has taken such a weight off my mind and has removed me from doing something I really dislike leaving me to focus on my own profession. Thank you Grainne, you superstar!”

    - Louise Putman, Recreate Interiors

Consultancy FAQs

How do you help founders become more visible?

1

I help you build a visibility strategy, then create and post content on the platforms where your audience spends time. Together, we tease out the ideas, expertise and personal stories that are in your head but don’t always make it onto the page. I turn those into content that sounds like you, and help you keep on top of sharing the milestones, achievements and big moments happening in your business.

Is your consultancy only for LinkedIn?

2

No. LinkedIn is often the starting point for the founders and business leaders I work with, but I also help with content strategy and messaging for Instagram, Facebook and TikTok. We choose platforms based on where your audience is and what you want to achieve.

Can you train our team or help with a one-off challenge?

3

Yes. A Power Hour is a focused 60-minute online session with a written follow-up and next steps. For teams, I offer bespoke training, workshops and Lunch & Learns covering social media strategy, personal branding and content planning.

Which type of support should I choose?

4

Choose a Power Hour for focused advice, or LinkedIn Kickstart for profile copy and visuals ready to use. For ongoing content planning and feedback, choose Mentoring; for writing and scheduling, choose Partnership. Compare ongoing support.

For wider done-for-you marketing, explore SideKick Studio. You can also read how to create LinkedIn content that sounds like you.

Let’s kick things off.

grainne@thesidekickco.co.uk